Red Carpet events can be plagued with issues that are problematic. Two in particular are:
1.) Bottlenecking
Bottlenecking of the line waiting for your turn to get on the Red Carpet can cause major delays that could "bump" you from ever getting in front of photographers... thus, a total time waster.
2.) Unidentified Red Carpet Photos
TONS of red carpet photos are circulating the web not tied to the talent, director, producer or project. Why? Because the person on the red carpet NEVER properly gave the photographer/media their name and other important info. Again... when this happens to you it is a total time waster as your name will NOT be searchable on the search engines and you will NOT be tied to the event.
The purpose of the 'Red Carpet Tip Sheet' is to assist with making the red carpet experience run smoother and thus, lessen line bottlenecking and more importantly, to make sure YOU are PROPERLY IDENTIFIED when the red carpet images appear on the Internet!